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Product Marketing Specialist I

Product Marketing Manager

About PAC:

Who We Are: Panasonic Avionics takes entertainment to new heights. We’re the world’s leading supplier of (IFEC) inflight entertainment and communications systems that allow airborne passengers to get their fix of live TV, movies, music, interactive games, maps, and much more! We make traveling on airplanes more exciting!

What We Value:

As an organization, we value people who are motivated and driven. We value a collaborative work environment that enhances careers and positively impacts society. We value our diverse work culture committed to delivering products and achieving high results. Seeing our products bring delight to others is just one way we measure success.

Why You Should Join:

A job is only part of what we offer. See how you can flourish in a career while getting the support and resources from some of the most talented people in the industry. You will work on technology that makes traveling the world that much better. Lastly, you will be rewarded with world class benefits and competitive wages. Come aboard, we’ve been expecting you!

WHAT WE WILL BE LOOKING FOR YOU TO DO IN THIS CRITICAL ROLE:

Panasonic Avionics Corporation is actively looking for an outstanding, outbound-oriented Product Marketing professional with the experience, creativity, drive and experience to help revolutionize the Cloud-based SaaS portfolio. This is a very hands-on, multi-faceted, and dynamic position.

A successful candidate will bring a passion for technology services, strong business acumen and judgment, ability to define visionary, ground breaking products, desire to have an industry wide impact and ability to work within a fast-moving environment in a large company to rapidly deliver services that have a broad business impact.

WHAT YOU’LL BE RESPONSIBLE FOR IN THIS ROLE:

* Work with product management to create core messaging and positioning around current and upcoming product capabilities focused on user experience, insights and outcomes
* Collaborate with internal teams to take new capabilities to market
* Evangelize PAC’s SaaS portfolio through scalable technical product marketing and communication programs
* Develop compelling materials to market our innovation, infrastructure, architecture, roadmap, applications, processes, security, and reliability – across all software products
* Create collateral, including white papers, website content, case studies, data sheets and presentations to support communication, demand generation, and sales efforts
* Influence customer programs to optimize adoption of current and new product features.
* Be a strong advocate & evangelist for PAC’s emerging SaaS solutions in industry forums/events/conferences, Analyst Relation activities, etc.
* Work with the sales & sales enablement teams to ensure the timely and effective delivery of product and value proposition enablement
* Support strategic sales activities directly with the sales team, bringing your subject matter expertise, creativity and innovation to sales cycles
* Support the education and training of partners on the positioning of your product set
* Work closely with the account teams and marketing to help cultivate customer stories and value testimonials
* Build strong relationships across PAC functional and regional teams in order to drive product awareness and adoption

WHAT YOU WILL NEED TO BE SUCCESSFUL

KNOWLEDGE/SKILL REQUIREMENTS

* Extensive experience of related product marketing and/or solution marketing; Cloud/IoT SaaS experience is a must, and some background in Machine Learning and AI applications desirable
* Experience in marketing and communicating core technologies and SaaS portfolio to internal and external audience
* Expertise and a proven track record successfully marketing business applications a must have; SaaS experience highly desirable
* Experience building, driving and executing strategy across multiple product lines against defined revenue goals
* Strong affinity for metrics and a bias toward data-driven decision making
* Hands-on ability to create a range of product marketing assets (presentations, web content, campaigns, media, etc)
* Proven track record of successful product launches
* Proven track record participating and influencing key analysts and others in the enterprise software community
* Excellent written and oral communication skills, including demonstrated excellence in writing clear, concise, and well-organized marketing tools
* Demonstrated credibility and experience in public speaking role; possesses solid presentation skills
* Self-motivated individual capable of working in a face-paced cloud group

EDUCATION/EXPERIENCE REQUIREMENTS

* BA/BS degree
* Good understanding of data management, big data, cloud and IoT software business
* Proven successful experience collaborating with sales teams and partners
* 5+ years of direct experience in a Product Marketing role for a B2B or B2B2C SaaS technology company
* Experience working various qualitative and quantitative user research methodologies
* Ability to work against tight deadlines in a fast-paced environment keeping a keen eye on detail and accuracy

OTHER EXPERIENCE

* MBA degree, or equivalent practical experience
* Experience in B2B2C product marketing and experience with APIs
* Ability to travel, up to 25%, as needed for customer events, conferences, etc..

#LI-MK1

Location/Division:

26200 Enterprise Way, Lake Forest, CA 92630, USA

Job Requisition:

QC0147

I would like to apply for the post of Product Marketing Specialist I bases at your esteemed organisation. I have attached my CV.

CV:

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