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Coordinator Marketing Loyalty
Location: AA Headquarters 1 (DFW-HDQ1)
Additional Locations: None
Requisition ID: 27845
Overview
Join us for a career with endless possibilities.
Looking for a job where a passion for innovation, a culture of teamwork, and opportunities for growth are valued and rewarded? You’ve come to the right place.
You don’t have to be an airline aficionado to join American Airlines. It takes more than cool planes to keep us ahead of the curve, and thanks to our team of behind the scenes professionals, we do just that. As the largest airline in the world, American Airlines is in the business of serving the global travel needs of our customers. At the core of the Company is our commitment to each customer and each employee. We are dedicated to developing and delivering what our customers value and are willing to pay for. Customer-centric planning, innovative marketing, and an exceptional customer experience are supported by a cadre of talented people.
What does it take to join us? We’re glad you asked! We expect exceptional skills in your discipline and a dedication to being the best as we relentlessly pursue our goal of being not just the largest airline in the world, but also the best airline in the world.
Fortunately, we’re building on almost a century of innovation and firsts in our industry – and we plan to continue that tradition of excellence.
About The Job
This job is a member of the Marketing Insights, Analytics, and CRM Team within the Marketing & Loyalty Division. This position will be responsible coordinating and supporting CRM & Loyalty marketing programs.
Specifically, you’ll do the following:
* Coordinate and develop tactical campaign briefs for Loyalty campaigns based on program plans and strategies, including planning internal channel placements.
* Work directly with internal and external creative support teams to develop creative and coordinate feedback from internal stakeholders
* Serve as the key point of contact with the CRM team and other marketing channel owners for Loyalty specific campaign reporting
* Serve as the key point of contact with the CRM team to identify timing strategies for Loyalty and CRM messaging
* Work directly with Customer Insights and Marketing Insights to gather Loyalty campaign performance learnings and make recommendations for future audience targeting strategies
* Provide campaign trafficking and tagging support as needed
Qualifications
Required Qualifications
* High school diploma or GED equivalency
* 1-2 years of marketing experience
* Strong planning and project management skills
* Self-starter with problem-solving skills
* Ability to understand key business problems and translate into marketing solutions
Preferred Qualifications
* Bachelor’s degree in relevant field (Marketing, Business Administration, Communications)
* Microsoft Office experience
* Loyalty program experience
* Familiarity with Go-To-Market process
Additional Locations: None
Requisition ID: 27845
Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas
Job Segment:
Project Manager, Field Marketing, CRM, Marketing, Technology
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