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Marketing Manager Hong Kong
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Location: Hong Kong
Job type: Permanent
Aircraft type:
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Sector: Marketing & PR
Job Role:
Reports to: Head of Marketing Communications
Job Summary:
The position holder is the primary ‘storyteller’ for Cathay Pacific and Cathay Dragon to plan and execute integrated communications campaigns to portray Cathay’s brand, products & services, fare promotion, and other company stories with maximum positive buzz and impact in the Hong Kong market.
Based on the development of various business initiatives in the company, the position holder would need to work closely with various teams in prioritising and executing specific campaigns and communications accordingly. Drawing on the internal content creative hub and external agencies, the position holder will project manage the delivery of communications which are on brief, on brand and in a timely and cost effective manner in an omni-channel way that cuts across paid, owned, earned media.
The position holder needs to work on developing an overall marketing communications plan for the company in Hong Kong our home market, a specific integrated communications plan for individual campaigns, and the execution and evaluation of each campaign. The role should demonstrate ownership of the quality and effectiveness of the marketing activities in Hong Kong.
Key responsibilities:
* Plan for year round marketing activities in Hong Kong, incorporating known initiatives from other business units ranging from brand, product & service, fare promotions, and other positive corporate stories, e.g. employee stories, award winning, and corporate social responsibility
* Develop communication briefs with input from Business Units
* Develop integrated communications plans incorporating marketing, PR, different channels and content mix, and identify the most effective and cost efficient approach for each campaign or communication need. Work with different teams for overall message planning that cut across paid, owned, earned media and channels
* Project management of each campaign from project initiation, ideation, media and channel planning, content production, execution, to post-campaign result measurement and evaluation
* Accountable for delivering the story according to brief, adhering to brand guidelines, meeting project objectives with agreed cost and timeline, and to deliver agreed business results
Requirements:
* A minimum of 7 years’ relevant experience, in which 3 years should be at managerial capacity
* A university degree in marketing, communications, business administration or other related disciplines
* A strong understanding of the Hong Kong market
* Strong communications planning skills across paid / owned/ earned media, with a deep understanding of the nature and usage of different media channels for effective communications
* Strong analytical skills – must be able to assemble and interpret data, create executive summaries and deliver business insights
* High degree of internet savvy, with a curiosity and enthusiasm for digital and media trends
* Ability to extract the best creative idea from agencies or the in-house creative team
* Excellent problem solving and project management skills – able to identify, analyze and propose solutions to various business or execution issues
* Excellent Chinese and English writing skills. Native in Cantonese, fluent in English.
* Experience in airline, travel, or hospitality industry will be an advantage
Competencies:
* Setting Direction
* Leading and Engaging Teams
* Driving Business Performance and Change
* Developing and Recognizing Others
Application Deadline: 25 November 2017
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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