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Marketing Manager Business Regional Avionics

Date Posted:

:00

Country:

United States of America

Location:

HIA32: Cedar Rapids, IA 400 Collins Rd NE , Cedar Rapids, IA, USA

Directs development of company market requirements for highly technical and complex products, systems and solutions. This includes development of product, systems and solution based strategies, requirements analysis, and “real, win, worth” analysis.

Leads development and execution of Marketing Plans and product/system/solution positioning in the marketplace. Supports Life Cycle Value Stream business plan development and execution. Reduces broad concepts and strategic initiatives into Marketing Plans, additionally identifies strategic inflection points in the market place for core and non-traditional business initiatives.

In conjunction with Corporate Business Communications, leads the development and execution of the annual communications plan including budgets, branding, advertising, trade shows, collateral, web strategies and content equity.

Provides technical assistance and marketing support to the sales organization in Pursuit Order Capture activities.

Job Responsibilities

* Evaluate new market initiatives
* Lead market collateral execution internally and with assigned channel customers
* Create and execute diverse and measurable Go-To-Market strategies for assigned products
* Create and execute plans to collect and interpret market data, and present relevant conclusions to internal stakeholders
* Consult with internal and external stakeholders, while voicing Collins marketing perspectives and insights

Basic Qualifications

* Bachelor’s degree in marketing, business administration, or other appropriately related discipline; in absence of such a degree, ten years of related work experience
* US Citizenship or Permanent Residence is required.
* Ability to manage complex projects from inception through execution in a broad cross-function matrixed organization.
* Proficiency with Microsoft Word and Excel, and mastery of PowerPoint
* Strong communication skills – oral and written

Preferred Qualifications

* Passion for business aviation, with knowledge of aircraft types, cabin electronics solutions, flight deck technologies, and business models in the segment
* Qualitative and quantitative market research experience
* Experience presenting aviation product value propositions to a wide variety of audiences ranging from aircraft owners, pilots, maintenance personnel, etc.

United Technologies Corporation is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.

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