Market Analyst

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Location: Brussel
Job type: Permanent
Aircraft type:
Contact:
Sector: Operations
Job Role:

Market Analyst

Job Objective

The Market Analyst initiates sales activities in the assigned regions based on the analysis and evaluation of market-specific data. He/she identifies opportunities and threats in sales (existing business, new business, online, groups), marketing and pricing and supports in driving all processes at the assigned regions/markets

Key Responsibilities

1/ Analysis & Reporting (45%):

* Monitoring, analysing, developing and adapting of reports, tools and workflows

* Monitor SN sales channels performance/business development and initiate/coordinate commercial recommendations/adjustments in coordination with Sales Analysts

* Contributing to the creation of sales promoting activities and monthly / weekly action plans through analysis of market specific data

* Continuously monitoring, developing and adapting market- specific reports

* Continuously evaluating market development (Competitor and partner monitoring)

* Regular monitoring and evaluation of schedule quality including investing the potential for increasing capacity and new destinations.

* Generating data for sales channel management and online push

* Market specific and ad-hoc reporting/analysis

* Distributing market and competitor information within the organisation

2/ Commercial Strategy setting and execution (40%):

* Contributing to the yearly planning and budgeting process (revenue, incentives, sales channels).

* Ensuring a seamless flow of information and cooperation with all departments (interface between sales, marketing & pricing)

* Identification of sales trends and development of appropriate sales strategies in coordination with Sales Analysts

* Annual assessing of account manager portfolios (result of customer segmentation).

* Monthly revenue forecasting

* Monthly incentive forecasting (across all sales channels) in cooperation with account management and sales support

3/ Miscellaneous (15%)

* Contributing to the sales lead generation process (incl. use of BARACUDA)

* Forwarding sales leads to the New Business Account Manager

* Ensuring the quality of reference data in LHG databases

* Distributing market and competitor information within the organisation

* Keeping up-to-date with all technical developments regarding reporting tools

* Working closely with and providing back-up for the Sales Analysts

* Participating at sales/commercial meetings

Your profile

* Professional Masters (preferably in quantitative studies eg; statistics, mathematics, economics etc)

* >2 years professional experience preferred

* Good understanding of the aviation industry and their main performance indicators

* Know-how of following sales tools preferred: MP @ WEB, SIRAX, LH MIDT tools, and other Sales tools, incl. CORONA, Amadeus, MS Excel, Access, PowerPoint, Outlook, Word etc.

* Strong analytical skills and not afraid to think out of the box

* Ability to work with numbers/figures

* Ability to work and interact with people from all hierarchy levels

* Strong communication and negotiation skills: both written and orally (English)

* Proactive attitude

* Assertiveness

* Team player

* Intercultural, customer-oriented

* Not afraid to take initiative and able to work independently
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