Manager Marketing Non Route
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Location: Malaysia
Job type: Permanent
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Sector: Business & Administration
Job Role:
Job Title
Manager Marketing (Non Route)
Reports To
Head, Brand & Marketing Communications
Division
Commercial
Department
CML - Marketing
Role Purpose
Leading the Brand, Communication and also Creative units to drive marketing activities to meet revenue budget and to achieve branding exellence for Non-routes
Key Accountabilities
Launch innovative fully intergrated Non-routes marketing innitiatives across ATL, Digital , Social Media, Comms, BTL, On-Ground activationd and trade materials to achieved for best results.
Drive revenue budget and manage marketing budget to ensure optimum ROI is achieved.
Plan and execute marketing campaigns seemlessly across all department internally including overseas team and external agencies.
Lead, motivate and develop skills of team members, focusing on growing areas of strength, assigning accountability, empowering them to do their best job. Build a world-class marketing team.
Skills & Knowledge
Minimum 10 years experience in defining and implenting successful marketing campaigns in fast-paced consumer environments
Strong understanding of consumer insights and media landscapes.
Good communication and analytical skills
Ability to plan, work to meet timelines in dynamic and fast moving environment and have the can-do attitude
Qualification & Experience
Degree in Marketing/Business with at least 7 years in Marketing/creative agencie.
Key Challenges
Ensuring seemless communication with interdepartment and also with agencies
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