Manager Marketing Non Route

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Location: Malaysia
Job type: Permanent
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Sector: Business & Administration
Job Role:

Job Title

Manager Marketing (Non Route)

Reports To

Head, Brand & Marketing Communications

Division

Commercial

Department

CML - Marketing

Role Purpose

Leading the Brand, Communication and also Creative units to drive marketing activities to meet revenue budget and to achieve branding exellence for Non-routes

Key Accountabilities

Launch innovative fully intergrated Non-routes marketing innitiatives across ATL, Digital , Social Media, Comms, BTL, On-Ground activationd and trade materials to achieved for best results.

Drive revenue budget and manage marketing budget to ensure optimum ROI is achieved.

Plan and execute marketing campaigns seemlessly across all department internally including overseas team and external agencies.

Lead, motivate and develop skills of team members, focusing on growing areas of strength, assigning accountability, empowering them to do their best job. Build a world-class marketing team.

Skills & Knowledge

Minimum 10 years experience in defining and implenting successful marketing campaigns in fast-paced consumer environments

Strong understanding of consumer insights and media landscapes.

Good communication and analytical skills

Ability to plan, work to meet timelines in dynamic and fast moving environment and have the can-do attitude

Qualification & Experience

Degree in Marketing/Business with at least 7 years in Marketing/creative agencie.

Key Challenges

Ensuring seemless communication with interdepartment and also with agencies
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