Manager IFE and Inflight Duty Free
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Location: Oman
Job type: Permanent
Aircraft type:
Contact: Hajir Al Khanjari
Sector: Operations
Job Role: Systems Engineer Jobs, Middle Managers Jobs
- Develop and lead in the programming and content strategy of Oman Air that reflects appropriateness in budgets, passenger profiles and aircraft types. Supervise the service provided by CSPs and relevant supplier partners to formulate these strategies and continuously make improvements so that Oman Air IFE products stay relevant with the latest trends but also appropriate to cultural groups of diverse travelling passengers on the Oman Air network.
- Develop an appropriate booking cycle that is appropriate to the network, frequency of travel and fleet types.
- Build a rich understanding of Oman Air’s passenger profiles, particularly with thorough understanding of the middle-east regions and their entertainment preferences and put forward recommended improvements through the monthly cycles for Hollywood, Arabic, Bollywood and other non-English content.
- Generate monthly reports where possible on passenger feedback and follow through on improvements where necessary.
- Facilitate and supervise team members and content committee on content selection and ensure that these are aligned to the overall Oman Air content strategy. Develop a continuous creative panel of content enthusiasts.
- Support Oman Air in the selection of IFE systems suppliers during tender evaluations and provide necessary customer and usage insight for the development of cutting edge and innovative GUI interfaces that are not only on-brand but also exceptionally intuitive and easy to use.
- Supervise and monitor the work-scope of agencies and supplier partners and take full responsibility where possible on the overall project management of new IFE related products; ensuring proper testing and involvement of key stakeholders throughout the lifecycle of the project.
- Responsible for all regulatory approvals with government departments like Ministry of Information, Ministry of Commerce, Ministry of Tourism, ROP for customs clearance requirements for all the products and services which falls under the In-flight Entertainment section.
- Continuously devise innovative and engaging methods to cross promote our IFE product and ensure that key messages to passengers adheres to both safety and regulatory guidelines but also that they reflect the Oman Air brand vision. This includes the development of Safety Videos.
- Oversee the publication of the monthly media IFE guide and ensure accuracy of content, editorials and on-time production.
- Continuously check, monitor and challenge but also champion the monthly content proposals from CSPs to ensure that they reflect Oman Air’s programming strategy.
- Ensure that no politically sensitive content are loaded onto the aircraft. Establish and continuously improve guidelines and establish clear understanding of Oman Air’s standards.
- Supervise the service of system suppliers such as Panasonic and Thales on their on-time performance of data management, encoding quality, and preparation of media for monthly upload.
- Manage the operations portfolio for In-flight Duty Free and other In-flight products like Headsets, newspapers and magazines, digital content etc. Review selections of products, brands for duty free and assess slow and fast moving items for promotion. Support Muscat Duty Free in the review of the IFE duty free guides for accuracy. Follow-up with crew operations on reconciliation of payments.
- Oversee the process of media integration undertaken by the IFE system provider i.e. all selected content are put together in the format required for on time loading on individual aircraft.
- Ensure an efficient medial load process and that at the start of every month the new media is loaded on time to the relevant fleets and aircraft types, including any software updates, DVDs. Ensure quality checks are conducted extensively every month and identify root problems and address these for resolution with vendors as soon as possible.
- Work closely with the IFE system provider for making constant improvement on the technical aspects of the IFE system which has a direct relevance to passenger.
- Facilitate in the quality checks of headset rotation operation and ensure that necessary guidelines in standards and compliance are adhered to. Work collaboratively with operational teams to proactively source IFE related products that improves customer experience while also reduces costs.
- Responsible for preparing, defending and overseeing the IFE and Inflight Duty Free operational budgets.
- Develop processes and systems for monitoring and controlling expenditure and where possible seek opportunities to drive down cost.
- Ensure that budgets assigned to suppliers are continuously monitored for both media selection and various IFE related projects and that these are utilized optimally.
Education & Experience:
Bachelor degree in media related discipline with 8 years of extensive experience in the launch and implementation in new IFE GUI systems and the media transition and management of complex multi-aircraft type fleets; including liaison with key IFE suppliers such as Panasonic and Thales of which 3 years’ supervisory experience preferably in a top tier airline that is rated either 4 to 5 stars by Skytrax or awarded by APEX.
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