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Head of Retail and eCommerce

Location: Hong Kong

Department: Sales & Distribution

Reports to: GM Sales and Distribution, Hong Kong and Pearl River Delta

Job Summary:

This leadership position is responsible for both setting and delivering our online sales and travel retail strategies.

The role encompasses direct revenue accountability for online sales in our extended home markets of Hong Kong and Pearl River Delta (PRD), as well as overall oversight of online sales strategy, fare products and performance for the rest of the world. In addition, he/she will be the budget holder for online tactical sales activities, and will be responsible for achieving desired commercial objectives through the use of brand led, cost effective, targeted digital campaigns.

The role will also lead our travel retail strategy including inflight sales, sales of branded and co-branded products, ancillary revenue products and travel related experiences, including Cathay Holidays packages. He/she will also be responsible for developing retail partnerships to support our commercial objectives.

Key responsibilities:

* Set and execute the global online sales strategy, including all online fare products

* Set and monitor global online revenue budgets in accordance with corporate targets

* Accountable for achieving Hong Kong and PRD online sales revenue budget

* Accountability for the Fanfares proposition

* Develop, implement and drive the integrated retail sales strategy including duty free, (co-)branded products, Cathay Holidays packages and all air and non-ancillary products

* Revenue accountability for all retail activities

* Lead tactical marketing – including budget allocation, performance monitoring, best practice sharing

* Identify and establish retail partnerships

Requirements:

* A minimum of 10 year of relevant experience, in which 5 years is at managerial or leadership capacity

* A university degree in business administration or other relevant disciplines

* Aviation industry experience is not a must

* Experience in the Asia consumer market is advantageous

* Expertise and proven track record in retail industry and e-commerce – travel retail an advantage

* Profound experience and excellent skills in product management

* Ability to drive commercial results

* Ability to collaborate and manage stakeholder engagement

Competencies:

* Setting Direction

* Leading and Engaging Teams

* Driving Business Performance and Change

* Developing and Recognising Others

Application Deadline: 02 October 2017

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

I would like to apply for the post of Head of Retail and eCommerce bases at your esteemed organisation. I have attached my CV.

CV:

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