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Digital Marketing Executive

Sales and Strategy

* Meet channel KPIs to ensure maximisation of customer intimacy and the growth of the direct customer base

Website Content and Communication

* Ensure quality digital experiences in the Outport particularly content and offers authored locally

* Ensure the customer experience and brand are upheld in any content and customer experience deliverables, in consultation with internal and external stakeholdersDigital Promotions and Campaigns

* Devise, implement and manage campaigns to recruit customers to the airline’s contact database, and drive engagement through targeted communications

* Ensure engagement and performance targets for owned, earned and paid channels where in market budget or content origination is present

* Effectively partner with Head Office teams including Digital Retail to enhance the retailing toolset, including but not limited to payment options, tactical and campaign tools, content and marketing asset provision, translation training

* Ensure a digital first approach and provide a sales advantage for direct channels over indirect channels wherever possible, including ensuring that offers go to market simultaneously in all channels (if not direct first)

Analytics

* Use both digital and operational data to understand and enhance the port’s sales performance in direct digital channels including share of revenue targets, route performance and plan and measure sales contribution for air and non-air products

Benchmarking

* Manage competitor analysis of pricing and ensure digital channel pricing and proposition are competitive both on and offline

* Actively share learning and best practice and mentor other Outports and leverage work done by other Outports when fit for purpose

* Monitor marketing strategies used by competitor and industry leaders and devise and implement responsive strategies to enhance our presence and service generation

Qualifications / Experience

* A strong understanding of how the internet works

* A proven and wide experience in Digital Marketing platforms and systems

* A demonstrable passion for digital and commerce

* Strong literacy skills, including copywriting and the ability to adhere to brand and tone of voice

* Strong numeracy skills and experience of working with data to tell a story

* Strong PC literacy including Adobe Experience Manager and Google Analytics

* Adapts to and embraces constant change

* A focus on continuous improvement

Please refer to IntraCX for details of our Internal Vacancy Policy and Compensation Management Policy.

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

I would like to apply for the post of Digital Marketing Executive bases at your esteemed organisation. I have attached my CV.

CV:

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