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Digital Experience Manager Web Optimisation

Department: Customer Experience and Design

Reports to: Head of Customer Experience - Digital

This role will be responsible for the Cathay Pacific websites and ensuring their relevancy and overall performance. He/she will be an expert in designing end to end experience and needs to be up to date with the latest web innovations and trends. His/her focus is on improving the websites performance for revenue generation while ensuring brand alignment. He/she will also support improvements in digital customer service areas, through developing features, business rules and processes to deliver seamless and value-add service to our customers.

Key Responsibilities

* Accountable for the overall end to end web customer experience including but not limited to the websites, Internet booking engine and other web portals

* Manage and deliver the websites functionalities roadmap and the content management platform

* Drive ‘Test and Learn’ capabilities seeking to improve website experience

* Develop measures of success and analyze website performance, making recommendations to improve user experience and visitor engagement

* Stay current with online trends, new web technologies and assess the competitive landscape

* Mentor team on best practices, new trends, and hot topics

* Manage the websites and web portals information architecture including the navigation

* Develop and maintain digital design guidelines

* Support the evaluation and analysis of the Cathay Pacific web capabilities and recommend improvements

* Lead and manage the Web and Optimisation team to ensure that it is focused on delivering high quality digital capabilities to meet the business digital challenges and priorities

* Work creatively with deadlines and budgets and ensure strict adherence to brand guidelines

* Participates in idea generation session and discussions

Requirements

* University degree in Business, Marketing or related subjects

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6 years or more relevant experience in online marketing and/or other performance marketing disciplines ideally in travel industry and/or media agency

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Excellent analytical and quantitative skills, a passion for metrics and quantitative analysis, and the ability to turn analysis into actionable programs

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Advanced web and digital technology capabilities

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Comfortable working with technology, including the ability to understand key technical issues and their implications as well as to suggest alternative solutions

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Excellent written and oral communication skills; at ease when dealing with senior management, third party agencies and partners

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Strong bias for action, including the ability to juggle multiple priorities and excel in a lean and agile work environment

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Familiarity with statistical methods preferable

Application deadline: 1 November 2017

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

I would like to apply for the post of Digital Experience Manager Web Optimisation bases at your esteemed organisation. I have attached my CV.

CV:

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