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Content Services Manager

The Content Services Manager will create, own and drive the strategy for new content services, including definition of the business and market requirements. The strategy will include a 3-5 year service development plan to maximize return on investment. Understanding of the content licensing business and the ability to build a network of strategic partner relationships with a diverse range of content providers will be essential. Content services include OTT type initiatives and content management services for airlines and other clients. SPLM will guide new content services from inception, through development and execution to drive new revenue streams, enhance customer satisfaction and maintain PAC competitiveness.

MAJOR RESPONSIBILITIES

Service Product Line Management
* Develop business plan, marketing strategy, sales strategy and pricing forecasts for content service lines, including enhancements to existing content services.
* Understand the competitive landscape to ensure that PAC content service initiatives are relevant, appropriate, drive value and are competitively priced.
* Understand the aspects of our customer’s business that apply to our company’s content services to ensure that they are relevant and can bring value to their business.
* Create, identify, and continually refine content service plans (requirements, phase in/out plans, target market, segmentation, service marketing, sales strategy, pricing, roadmap) that provide the best return in terms of customer satisfaction, long-term company growth (sales and profit) and technical solutions.
* Work with engineering, marketing, sales, partners and customers to oversee the design, development, prototyping, integration and launch of content services.
* Coordinate departmental or cross-functional teams focusing on delivering new or upgrading existing content services.
* Define criteria for approach to content acquisition, including recurring content selections; Work with business intelligence team and other sources to ensure capture and use of relevant data to drive this approach.
* Work with internal and external partners to develop tools and processes for efficient and cost effective management of content selection activities.
* Continually monitor and negotiate commitments with internal and external stakeholders to ensure smooth rollout (development milestones, introduction rates, offer ability, etc.).
* Maintain current status of customer requirements for existing and future content services.

Communication
* Assure the content services strategy, including roadmap and service details is communicated, understood and implemented internally throughout PAC.
* Participate and present in select meetings with airline customers to ensure PAC services are well articulated and that we gather feedback to drive ongoing service development.
* Participate in system/service discussions by either capturing service directives or presenting content services requirements.

Partner Relationships
* Manage relationship with our business partners and suppliers, including contribution to negotiations with content and other designated partners/vendors.
* Ensure that commercial arrangements with content partners are well understood within PAC and reflected in service strategy, service P&Ls and pricing to customers.
* Ensure revenue/spend commitments with content partners are tracked and maintained.
* Assure service, product and business plan is well understood in both companies.

Issue Identification/Resolution
* Identify and resolve any issues which may inhibit implementation of the plan and on-time delivery of content services.
* Identify and resolve any obsolescence, End of Life (EOL) and phase out plans.
* Key focus on mitigation of customer service issues and communication to ensure resolution is timely and prevents issues form reoccurrence.

KNOWLEDGE/SKILL REQUIREMENTS
* In depth knowledge of content acquisition, content licensing models and media management is required. Evidence of established relationships with content providers is required, for example movie studios, TV networks, record labels, content distribution companies and other content producers.
* Strong experience of IFEC is a definite plus, including the ability to collaborate with technical teams to develop and communicate next-generation innovations and service strategies.
* Demonstrated ability to communicate effectively with suppliers, customers and a diverse range of internal organizations via all methods of communication.
* Ability to negotiate and drive customer and PAC priorities into agreements with content partners.
* Demonstrated experience in successfully managing a service line from initial research through execution.
* Demonstrated ability to lead cross-functional teams supporting a product or service line lifecycle.
* Ability to articulate service marketing requirements for their implementation.
* Ability to effectively influence multiple constituencies internally and externally without direct organizational management responsibility.
* Works on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends and competitive landscape.
* Proficient in the use of mainstream PC desktop applications (Excel, Word, PowerPoint, VISIO, Project).
* Demonstrated experience in planning, budgeting, and developing business strategy.
* Excellent presentation, communication and customer skills.
* Having a wide-ranging experience, uses professional concepts and company objectives to resolve complex issues in creative and effective ways.
* Uses independent judgment to ensure projects/assignments are completed accurately and on-time and may be tasked with ensuring work of others is completed in a timely manner.

EDUCATION/EXPERIENCE REQUIREMENTS
* 4-year degree, preferably in Business, Media, Marketing or related subject.
* 3+ years of experience in media or entertainment related businesses.
* 2 years in a position with customer relationship or marketing experience.
* Minimum of 2 years of Service, Product Line Management or Product Development experience.
* Experience working with airlines or in the aviation industry is a plus.

OTHER REQUIREMENTS
* Up to 25% travel time, domestic and international

About PAC:

Who We Are: Panasonic Avionics takes entertainment to new heights. We’re the world’s leading supplier of (IFEC) inflight entertainment and communications systems that allow airborne passengers to get their fix of live TV, movies, music, interactive games, maps, and much more! We make traveling on airplanes more exciting!

What We Value:

As an organization, we value people who are motivated and driven. We value a collaborative work environment that enhances careers and positively impacts society. We value our diverse work culture committed to delivering products and achieving high results. Seeing our products bring delight to others is just one way we measure success.

Why You Should Join:

A job is only part of what we offer. See how you can flourish in a career while getting the support and resources from some of the most talented people in the industry. You will work on technology that makes traveling the world that much better. Lastly, you will be rewarded with world class benefits and competitive wages. Come aboard, we’ve been expecting you!

I would like to apply for the post of Content Services Manager bases at your esteemed organisation. I have attached my CV.

CV:

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