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Assistant Manager Personalisation Acquisition

Department: Customer Experience and Design

Reports to: Digital Experience Manager - Personalisation & Conversion

This role will support Digital Experience Manager – Personalisation & Conversion to design and deliver the best-in-class personalised experience across the digital channels of the Cathay Pacific Group, including the flagship website and the mobile application. He/she will be responsible for driving and implementing personalisation initiatives by leveraging on data, content, technology and innovation that entices traffic and conversion. This role develop and manage the business rules and persona segmentation with a customer-centric strategy, and also to champion all the pre-booking related personalised initiatives and experience enhancement in partnership with an array of teams within the Company, including Customer, Commercial, Digital and Information Technology.

Key Responsibilities

* Work closely within the team to derive insights on customer behavior and translate to tests and experience designs

* Identify new pre-booking related personalisation opportunities for user interface enhancement across digital touchpoints including but not limited to Website, Mobile, eDM

* Champion any pre-booking personalisation initiatives design and implementation that drives acquisition and conversion

* Lead engagement with cross-departmental teams (including the Customer departments, Commercial departments and outports) to drive pre-booking related personalised initiatives and campaigns

* Leverage on personalisation and audience management tools to develop personalised experience, as well as to validate business rules setting and customer segmentation

* Be responsible to track and continuously optimise all the pre-booking personalisation initiatives

Requirements

* Bachelor Degree of above in Business, or other related disciplines

* 5 + years’ of experience in and proven track record of CRM, e-Commerce, digital marketing, and customer analytics

* Data sensitive; Experience with personalisation and audience management tools is a plus

* Innovative and self-driven; Strong ability to work autonomously and on own initiatives

* Ability to translate business goals and commercial objectives into system logic

* Excellent interpersonal skill to work cross functionally with different stakeholders and resolve conflicts constructively

* Fluent in written and spoken English; Cantonese and Mandarin are a plus.

Application deadline: 8 September 2017

Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.

I would like to apply for the post of Assistant Manager Personalisation Acquisition bases at your esteemed organisation. I have attached my CV.

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