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Sr Brand Manager

This leader will develop and execute a plan spanning messaging, visual identity, promotions, and all creative assets for the brand. This role manages a team of three direct reports (brand specialist, graphic designer, and copywriter).

Brand Messaging

* Execute the overall brand strategy with ownership of brand platform, messaging/positioning frameworks, visual identity, voice and tone

* Assist with the brand repositioning and expansion

* In partnership with product development and loyalty, create new/ revised value propositions and corresponding communication plan

* Develops marketing and communications plans to support the goals and objectives of the company. These plans include strategy, goals, objectives, timelines, and budgets

Visual Identity of Brand

* Lead production of all assets for both digital and print

* Leverages creative assets across all platforms to bring product to market and tell the product/brand story

* Create and maintain brand standards

* Work with agency partner on executing agency driven projects

Production

* Oversee and negotiate third party relationship to produce, publish and distribute the inflight magazine

* Maintain blog and newsletter and ensure consistency with brand

* Oversee production of all branded promotional items and employee store

* Develop and manage success metrics & reporting (ROI)

I would like to apply for the post of Sr Brand Manager bases at your esteemed organisation. I have attached my CV.

CV:

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