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Senior Growth Marketing Manager CRM

Skyscanner is a leading global travel search site and app, a place where people are inspired to plan and book direct from millions of travel options at the best prices. We employ over 1000 staff across eleven offices globally, and, having reached market leader status, we were recently acquired by Chinese online travel company Ctrip in a deal valued at £1.4bn. While we remain operationally independent, our acquisition by Ctrip allows us to take the business to the next level of accelerated global growth. It’s a hugely exciting time for Skyscanner and the over 80m people who use us every month. We are unbiased and free, and our secret is in our unique proprietary technology that connects people directly to everything the travel industry has to offer.

We’re looking for an analytical, experienced and creative Principal/ Senior Growth Manager to drive forward our re-engagement channels. You will help shape and execute an omni-channel CRM strategy based on customer insights, data and traveller segmentation, and you will deliver high impact growth levers that will increase the retention rate and frequency. The role includes managing a team of experts across regions and influence local teams to drive innovation and experimentation in the channel. This opportunity is ideal for someone who is looking for an exciting growth opportunity in a fast-paced environment.

Are you user-centric? Product focused and growth obsessed? Can you Identify innovative growth techniques, test and scale them for hyper-growth? If you have the ability to analyse data, interpret it and understand how to use this to drive your decisions then this could be the role for you.

Skyscanner operates in a Tribes and Squads model and we have created an operating culture where there is a high level of trust, autonomy and transparency. Our growth managers work in autonomous teams (squads), they create their own backlog and don’t have dependencies in order to deliver to their users. We are continually evolving an environment whereby engineering, growth, data science, and product live together and practices such as peer review and experimentation are the norm.

What you can expect as a principal / senior growth manager

* A supportive, trusting and transparent working environment

* A place to look at things differently and challenge and offer solutions

* An opportunity to develop CRM strategies to retain more users and build agile CRM marketing teams in each region that will support you in the execution of the strategy

* The opportunity to actively drive change in a fast paced, thriving and growing, unique culture

* A place where you can relish in your passion and enthusiasm for the travel market.

* An environment of continuous improvement where you optimise for impact and velocity

What we are looking for

* Previous job experience as CRM manager, Retention Growth Manager or an equivalent ideally within an internet or ecommerce business

* Proven experience of CRM or lifecycle marketing, including developing and executing an omni-channel strategy built on customer insights and segmentation

* Be knowledgeable about segmentation frameworks and key CRM metrics and proven experience in implementing them to drive a consistent retention framework across a business

* Manage complex campaign delivery through team prioritisation and resource planning

* Be knowledgeable about new innovative technologies and growth levers in the marketing automation landscape

* With hands-on experience in the development and implementation of growth levers in these channels: email, push notifications, web browser notifications, SMS, instant messaging platforms like Whatsapp and FB messenger

* Experience working in a lean and agile environment with cross-functional disciplines such as engineering, product, design and data

* Proficiency in relevant techniques and tools especially marketing automation platforms like Braze, Leanplum, Urban Airship, Optimove, Kahuna, Salesforce or an equivalent

* Data driven. Big plus if you are proficient in analytics tools across the marketing stack, including Tableau, Mixpanel, Appflyer, Google Analytics. Even better if you have basic programming skills in the likes of SQL & Python to start taking this to the next level

* Understanding of a 2-sided marketplace and how to drive growth among 2 or more distinct user groups

* You will be an enthusiastic and authentic leader and team player who works collaboratively and helps other in the team

* Management experience – proven experience managing and developing talent remotely

What you will get in Edinburgh -

Our Headquarters office is situated in the beautiful city of Edinburgh where the company was founded. An office which boasts an aircraft wing as its reception desk, in flight seating which double as massage chairs and many spaces to be creative and take time out to catch some headspace. Situated near the Meadows park in the midst of a thriving start up and tech community, it’s the home of many of our Product Engineering and Growth tribes and with space to hire many more staff we are excited to welcome our new recruits.

Skyscanner can offer you large scale, complex problems where you can reach 80 million users whilst enjoying a high level of autonomy and influence and a flexible working environment where you can thrive.

Join us now.

I would like to apply for the post of Senior Growth Marketing Manager CRM bases at your esteemed organisation. I have attached my CV.

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