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Location: Hungary
Job type: Permanent
Aircraft type:
Contact:
Sector: Marketing & PR
Job Role:
Marketing Manager
Location:
Budapest
Job Code:
MM2018
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Description
Marketing Manager
(based in Budapest)
Purpose of the position:
The position is primarily responsible for the Airline’s marketing and advertising activities in a cluster of countries or across overall network. Scope of the role includes business analysis and planning, as well as proposing and executing the marketing support plans, including initiative development, creative development, web program development, alliance marketing, and social media or other internet base initiatives.
Responsibilities:
* Proposing and managing the annual Marketing Plan for the respective region
* Working together with the airline’s other commercial departments to diagnose problem markets and identify opportunities and support them with marketing initiatives
* Actively working on promotions and marketing campaign, including definition of key communication messages, design of creative, ensuring brand consistency and managing media companies
* Leading various design marketing projects to be implemented across all regions, including airport signage and ancillary services branding and marketing initiatives
* Identifying, implementing and managing the most effective marketing tools and channels to create awareness of the agreed key communication messages
* Working closely with the PR function and agencies to ensure adequate and timely management of external category related news (including business disruption related news and events) to protect and enhance the reputation of the airline
* Identifying potential business partners and external business opportunities, and turning these opportunities into tangible revenue gains
* Maintaining efficient working relationships with agencies, business partners and key opinion leaders in the region
* Managing marketing budget efficiently and accurately.
Requirements:
* Min. 5 years of experience in the field of marketing and/or brand management
* Mastery in brand building and consumer understanding
* Project leadership experience in ATL or BTL development
* Experience in strategic planning (markets analysis, marketing strategy definition, campaign planning and budgeting, etc.)
* University / college degree
* Excellent verbal and written communication skills in English
* Knowledge of the CEE media market and CEE languages is an asset, but not a must
* Creative and confident, with excellent interpersonal skills and attention to details
* Resilient, have a passion for working in the dynamically growing airline industry
* Ability to work well under pressure ensuring tasks are prioritized and goals are met
* Has stamina, good presentation and communication skills
* Result-oriented, persistent, dependable and consistent
* Self-motivated and proactive, willing to take initiative and shoulder responsibility
* Ready to travel
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