Marketing Executive

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Location: Ashford
Job type: Permanent
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Sector: Marketing & PR
Job Role:

LMS Trainer and Educator

Menzies Response - Marketing Executive - Ashford, Kent

£25,000 per annum

Overview:

To play a part in helping Menzies Response reach its full market and business (sales revenue and profit targets) potential by bringing to market the company’s brand, products and services through assisting in the development and delivery of strategic and tactical marketing plans, to include branding (and brand awareness), new customer acquisition and re-engagement across a variety of sectors through multi-channel marketing (digital and offline).

Responsibilities:

* Development and writing up of plans (including data management) and mapping of marketing flows and processes.

* Supporting the Business Managers (BDM) with targeted localised B2B campaigns and collateral.

* Pulling presentations and business documents together.

* Mocking up visuals.

* Managing the messaging and production of all materials.

* CMS production/site structuring, content strategy and multi-format content production.

* Plan and implement the activities that support the Response business plan across all channels.

* SEO, social media and email marketing delivery.

* Manage and update the Menzies group websites (4 B2B sites, 2 B2C sites and 2 online ordering portals).

* Internal briefing/presenting.

* Arranging of meetings and diary co-ordination.

* Deliver the marketing activity ‘products’ booked by customers (e.g. tourist maps and publications).

The successful candidate will have:

* A good degree

* Marketing Qualification would be an advantage

* 2/3 year’s experience – B2B experience essential

* High standard of numeracy, literacy (a good eye for grammar and punctuation) and a good lateral thinker

* Solid knowledge, understanding and experience of all digital and print media

* Evidence of writing marketing plans

* Can process map and workout flows

* CRM system experience

* Data manipulation and segmentation

* Previous usage of email broadcast platforms

* Full and current driving licence


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