Market Analyst
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Location: Brussel
Job type: Permanent
Aircraft type:
Contact:
Sector: Operations
Job Role:
Market Analyst
Job Objective
The Market Analyst initiates sales activities in the assigned regions based on the analysis and evaluation of market-specific data. He/she identifies opportunities and threats in sales (existing business, new business, online, groups), marketing and pricing and supports in driving all processes at the assigned regions/markets
Key Responsibilities
1/ Analysis & Reporting (45%):
* Monitoring, analysing, developing and adapting of reports, tools and workflows
* Monitor SN sales channels performance/business development and initiate/coordinate commercial recommendations/adjustments in coordination with Sales Analysts
* Contributing to the creation of sales promoting activities and monthly / weekly action plans through analysis of market specific data
* Continuously monitoring, developing and adapting market- specific reports
* Continuously evaluating market development (Competitor and partner monitoring)
* Regular monitoring and evaluation of schedule quality including investing the potential for increasing capacity and new destinations.
* Generating data for sales channel management and online push
* Market specific and ad-hoc reporting/analysis
* Distributing market and competitor information within the organisation
2/ Commercial Strategy setting and execution (40%):
* Contributing to the yearly planning and budgeting process (revenue, incentives, sales channels).
* Ensuring a seamless flow of information and cooperation with all departments (interface between sales, marketing & pricing)
* Identification of sales trends and development of appropriate sales strategies in coordination with Sales Analysts
* Annual assessing of account manager portfolios (result of customer segmentation).
* Monthly revenue forecasting
* Monthly incentive forecasting (across all sales channels) in cooperation with account management and sales support
3/ Miscellaneous (15%)
* Contributing to the sales lead generation process (incl. use of BARACUDA)
* Forwarding sales leads to the New Business Account Manager
* Ensuring the quality of reference data in LHG databases
* Distributing market and competitor information within the organisation
* Keeping up-to-date with all technical developments regarding reporting tools
* Working closely with and providing back-up for the Sales Analysts
* Participating at sales/commercial meetings
Your profile
* Professional Masters (preferably in quantitative studies eg; statistics, mathematics, economics etc)
* >2 years professional experience preferred
* Good understanding of the aviation industry and their main performance indicators
* Know-how of following sales tools preferred: MP @ WEB, SIRAX, LH MIDT tools, and other Sales tools, incl. CORONA, Amadeus, MS Excel, Access, PowerPoint, Outlook, Word etc.
* Strong analytical skills and not afraid to think out of the box
* Ability to work with numbers/figures
* Ability to work and interact with people from all hierarchy levels
* Strong communication and negotiation skills: both written and orally (English)
* Proactive attitude
* Assertiveness
* Team player
* Intercultural, customer-oriented
* Not afraid to take initiative and able to work independently
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