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Department: Marketing

Reports To: Digital & eCommerce Manager

Location: San Francisco, California    

Cathay Pacific Airways is looking for a dynamic and analytical team player to join our Digital Marketing team as an eCommerce Analyst.

The eCommerce Analyst will be responsible for analyzing and growing online sales for the airline in the US. You will be working closely with Marketing, Revenue Management and HQ teams to ensure revenue goals are aligned.

Key Responsibilities:

Forecast, Report and Analysis

• Responsible for growing online sales for B2C and SME markets in accordance to target and HQ strategy
• Forecast sales on CX.com and COTS (Corporate Travel Solutions Program), implement appropriate strategies to optimize revenue performance on CX.com
• Benchmark results consistently to ensure business targets are achieved
• Develop insights and recommendations on site metrics such as traffic and conversion data to Revenue Management, Marketing and HQ Digital Retail teams
• Work closely with Marketing and PR departments for fare promotional support.
• Partner with Digital Marketing Analyst to oversee SEM performance on CX.com
• Identify, analyse and report trends in traffic and customer behavioural data on website
• Conduct competitive analysis and provide useful findings to cross-functional teams
• Generate monthly reports on revenue performance from multiple data sets for executive teams in US & Hong Kong

Data Management

• Oversee all sales related content on CX.com & COTS to ensure fare display accuracy
• Work with local agency, IT and HQ teams to ensure website functions are monitored and optimized on a regular basis
• Update price changes on website as often as needed

Partner Management

• Work with Online Travel Agencies and Metasearch partners to devise optimal strategies for online sales performance
• Manage campaign budgets
• Domestic/international travel may be required

Requirements:

• BA/BS degree, preferably in Finance, Accounting, Economics or equivalent experience
• Minimum 3 years experience working in an e-Commerce role
• Demonstrated ability to identify, understand, and support business opportunities
• Strong analytical skills in Microsoft Excel, good knowledge of PowerPoint
• Experience with Coremetrics, Google Analytics &Adobe CQ5 is a plus
• Solid knowledge of the international airline industry and market
• Ability to produce results and meet/ exceed business goals.
• Superior problem-solving, time management and organizational skills
• Good interpersonal and communication skills
• Not afraid of ambiguity and working with multiple data points
• Applicants must be authorized to work in the United States for any employer.  No sponsorship is available for this position.

Cathay Pacific Airways Limited is an equal opportunity employer.

Cathay Pacific Airways Limited will consider qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.