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Digital Marketing Analyst

GET TO KNOW US:

Here at Virgin Australia, we have the best talent, doing the best work of their lives with meaning. Our continuous focus on the guest experience is what unites us and sets us apart in our vision to be the world’s most rewarding travel experience.

We are unmistakeable. Unmissable. We are Virgin Australia. Join our team today.

GET TO KNOW THE ROLE:

As part of a new area of focus for our Marketing team, we have a newly created opportunity for a Digital Marketing Analyst!

Reporting to the Leader of Analytics & Performance Media, your role will be two-fold: firstly, you will take control and advance the segmentation and operationalisation of our Data Management Platform (DMP). And secondly, you will be responsible for producing web analytics-based reporting, and proactively identifying opportunities, through data, to help drive and optimise VA’s digital marketing initiatives.

GET TO KNOW THE DAY TO DAY:

* Hands-on management of the DMP – building, segmenting, and distributing audiences across digital channels and personalisation platforms.

* Manage and develop processes and frameworks to leverage the DMP and contribute to the overall strategy and vision.

* Conduct digital behavioural analysis, using our marketing-leading web analytics platform, to help contribute to and drive our marketing strategy, both on an adhoc and project basis

* Work with agency and internal partners to setup tracking, provide reporting and analytics, and produce weekly dashboards of all campaign and cross-channel performance

* Support the relationship with the analytics vendor and coordinate and follow up on all related activities and planning.

* Develop solutions to integrate with select partners to deepen the depth and quality of customer data to enhance personalisation capabilities and drive ROI by expanding 1st, 2nd and 3rd party data sources.

LET’S GET TO KNOW YOU:

* You hold 2-5 years experience within the marketing technology landscape. This may be within a digital media agency (such as planning media campaigns for clients), an ad tech/martech company, or in-house.

* You hold experience working with a DMP – Adobe Experience Cloud advantageous.

* You have experience in web analytics and dashboard reporting - Adobe Experience Cloud advantageous.

* Additionally, experience working with ad technology (e.g. DoubleClick) and tag management systems (e.g. Tealium, Adobe Launch, Google Tag Manager) will be highly regarded.

* You hold demonstrated stakeholder management experience, as you will need to switch easily between interactions with the analytics vendor, media agencies, and internal VA stakeholders. Good communication skills are key.

* To support your marketing knowledge and background, you also have an analytical and data-driven mindset.

WHAT YOU’LL GET FROM US:

Let’s be honest – you skipped to the best part, didn’t you?! And why wouldn’t you with these benefits:

* Experience the Virgin Australia Culture which is unlike anything else you have experienced. Become part of an internationally recognised brand that feels like family.

* The sky is the limit when it comes to career development, feel encouraged to diversify your skills and experience with access to internal vacancies.

* See Australia and the world with access to heavily discounted flights for you, your family and friends on Virgin Australia and many of our interline partners. We are extremely proud of our Team Travel program and it won’t take long to realise why.

* Take advantage of countless industry discounts – Lounge membership, hotels, travel insurance, car hire, tours, retail… the list goes on.

* Improve your Mind, Body and Soul with access to discounted fitness programs and a free onsite physiotherapist. We also offer discounted Corporate Health Insurance through multiple partners to suit your individual lifestyle.

Interested?

If you believe you have the above attributes and experience and are eager to make a difference, then we want to hear from you.

I would like to apply for the post of Digital Marketing Analyst bases at your esteemed organisation. I have attached my CV.

CV:

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