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Location: Hong Kong
Job type: Permanent
Aircraft type:
Contact:
Sector: Marketing & PR
Job Role:
Reports to: Creative Content Manager
Job Summary
The brand team ensures that we remain true to our brand – lighting it up at every opportunity; amplifying, enhancing and refining it across every customer and employee touchpoint. Every interaction that our customers and employees have with our brand influences their perception of it. We therefore work on a wonderfully diverse set of projects which will stimulate, challenge and reward any candidate deeply passionate about design and branding.
Under our brand promise of Life Well Travelled, we believe that travelling well is an important part of living well. As travellers ourselves, travelling well is something we instinctively understand.
Acting as Cathay Pacific’s internal creative agency, we design differentiating content and experiences that bring the Cathay Pacific and Cathay Dragon brands to life. We guide and produce customer and employee-facing content through photography, video, graphic design and copy; across the discplines of customer experience, marketing, digital and product design.
We are looking for a dynamic, highly creative graphic designer to join our team. In this role, you’ll design compelling, engaging and effective visual content across multiple forms to support the airline.
Key responsibilities
* Deliver multi-purpose graphic design projects, including product development, packaging, iconography, illustrations, infographics, and patterns
* Work with appointed design agencies and freelancers to apply brand standards to create a uniform visual aesthetic
* Perform content audits to uphold brand identity and excellent design standards across the business
* Be responsible for making sure our content resonates with target audiences and markets
* Collaborate with UX/UI teams on digital customer experience design
* Offer continuous insight into industry best practices, design trends and content generation ideas
Requirements
* Self-starter with experience working on a variety of graphic design projects, such as illustration, infographics, patterns, packaging and brand identity,
* Highly creative, with exceptional graphic design skills.
* Naturally aligned with Cathay Pacific’s brand design ethos, and able to apply it to multiple channels and forms.
* Adheres to high standards and takes pride in quality of work, with great attention to detail.
* Works well under deadline pressure.
* Well organised and capable of working on multiple projects simultaneously.
* Performance driven, ensuring that the content we produce resonates and adds value.
* Masterful in Adobe Creative Suite – Illustrator, InDesign, Photoshop.
* Bachelor’s degree in a design-related discipline.
* Strong portfolio demonstrating ability and showcasing relevant work samples.
* An absolute lover of travel and all that it represents.
Examples of recent projects
The following list captures some of the projects which the brand team has been involved with.
* Strategy and identity
* Development of Life Well Travelled brand promise
* Cathay Pacific logo refresh (2014)
* Cathay Dragon rebrand (2016)
* Aircraft livery design
* Inflight
* Pilot and cabin crew uniform accessories design
* Menu card, meal tray and service ware design
* Safety video
* Digital design
* Website and mobile apps
* Experience design
* Lounge experience design
* Employee experience design
* New joiners on-boarding
* Merchandise and collaterals
* Merchandise / product development
* Marketing and sales collaterals
You are required to submit a cover letter and a digital portfolio to be considered for this position.
Application Deadline: 29 August 2017
Cathay Pacific is an Equal Opportunities Employer. Personal data provided by job applicants will be used strictly in accordance with our personal data policy and for recruitment purposes only. Candidates not notified within eight weeks may consider their application unsuccessful. All related information will be kept in our file for up to 24 months. A copy of our Personal Information Collection Statement will be provided upon request by contacting our Data Protection Officer.
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