Content Marketing Strategy Intern

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Location: Texas
Job type: Permanent
Aircraft type:
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Sector: Marketing & PR
Job Role:

Role Responsibilities:

* Collaborating with Content Marketing and other teams to launch omnichannel marketing campaigns.

* Writing/Producing content and executing digital strategy across media types: social, owned channels, experiential, etc.

* Developing content strategies based on creative/channel best practices and business needs.

* Supporting the execution of creative deliverables of others’, and your own, projects.

* Learning and upholding brand guidelines.

* Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).

* Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.

Job Qualifications

* Excellent written and verbal communication skills, critical thinker, leader, team player and self-managed learner.

* Demonstrated work ethic, goal-oriented and past history of academic success.

* Interns must be a junior or senior, actively enrolled in an accredited higher education institution

* Must carry a 3.4 grade point average.

* 1+ years of copywriting and/or content-creation experience.

* Computer literacy in Microsoft Office, particularly PowerPoint.

* Pursuing a degree in digital marketing, business communications, content marketing or business operations.

* Must submit a letter of professional recommendation from a previous employer in the marketing field or a professor.

Additional Qualifications

* Strong editorial and verbal communication skills particularly in B2B and B2C markets.

* Extreme attention to detail.

* Exposure to creative programs: Adobe CS, Final Cut, etc.

* Knowledge of social media channels and best practices per channel.

* Enthusiasm for web metrics that gauge content performance.

* An idea person who knows a good story when they see it.

* Self-motivated to solve problems, create new processes and instill change.

* Knowledge of current design and video trends.

* Willing to travel.

Additional Locations: None

Requisition ID: 26190

Nearest Major Market: Fort Worth

Nearest Secondary Market: Dallas

Job Segment:
Content Strategy, Intern, Marketing, Entry Level
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