Content Marketing Strategy Intern
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Location: Texas
Job type: Permanent
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Sector: Marketing & PR
Job Role:
Role Responsibilities:
* Collaborating with Content Marketing and other teams to launch omnichannel marketing campaigns.
* Writing/Producing content and executing digital strategy across media types: social, owned channels, experiential, etc.
* Developing content strategies based on creative/channel best practices and business needs.
* Supporting the execution of creative deliverables of others’, and your own, projects.
* Learning and upholding brand guidelines.
* Developing bi-weekly metric reports with benchmarks that align with defined KPI(s).
* Brainstorming and storyboarding with content producers to develop informed creative decisions based on analytics.
Job Qualifications
* Excellent written and verbal communication skills, critical thinker, leader, team player and self-managed learner.
* Demonstrated work ethic, goal-oriented and past history of academic success.
* Interns must be a junior or senior, actively enrolled in an accredited higher education institution
* Must carry a 3.4 grade point average.
* 1+ years of copywriting and/or content-creation experience.
* Computer literacy in Microsoft Office, particularly PowerPoint.
* Pursuing a degree in digital marketing, business communications, content marketing or business operations.
* Must submit a letter of professional recommendation from a previous employer in the marketing field or a professor.
Additional Qualifications
* Strong editorial and verbal communication skills particularly in B2B and B2C markets.
* Extreme attention to detail.
* Exposure to creative programs: Adobe CS, Final Cut, etc.
* Knowledge of social media channels and best practices per channel.
* Enthusiasm for web metrics that gauge content performance.
* An idea person who knows a good story when they see it.
* Self-motivated to solve problems, create new processes and instill change.
* Knowledge of current design and video trends.
* Willing to travel.
Additional Locations: None
Requisition ID: 26190
Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas
Job Segment:
Content Strategy, Intern, Marketing, Entry Level
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