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Business Consultant Air Performance

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Business Consultant Air Performance

Post Begin Date

13 hours ago(12/11/2018 2:25 PM)

Requisition ID

2018-26084

Category

Corporate

Location

US-TX-Dallas

Employment Type

Regular Full-Time

Department

30-Marketing

Overview

We are committed to provide our Employees a stable work environment with equal opportunity for learning and personal growth. Creativity and innovation are encouraged for improving the effectiveness of Southwest Airlines. Above all, Employees will be provided the same concern, respect, and caring attitude within the organization that they are expected to share externally with every Southwest Customer.

Responsibilities

This role provides thought leadership and analytical support to a variety of marketing and commercial groups through traffic and revenue analysis, demand generation reporting, sale and offer optimization, brand monitoring, and Customer intelligence. The position is responsible for initiating, developing, driving and tracking strategic plans to system business performance.

WORK ACTIVITIES/CONTEXT:

* Works independently to perform in-depth analysis, identify trends, and extract meaningful information to understand system traffic and revenue data, and uses that information to inform and influence business decisions.
* Create and establish forecast and/or goals to track performance success metrics.
* Distills complex, detailed issues and data down to easily understood, presentable, and actionable findings and creative solutions with actionable recommendations.
* Responsible for facilitating and leading cross-departmental coordination to support planning decisions, foster innovation, align routine activities, and drive joint solutions.
* Measure marketing initiatives and effectiveness, from both a campaign level to a full marketing mix, based on various objectives and key performance indicators.
* Critically evaluate information gathered from multiple sources and reconcile conflicts to establish a comprehensive understanding and to distinguish user/Customer requests from the underlying true needs.
* Lead cross-functional Teams to deliver projects and services on time, within budget, and within agreed upon scope.
* Analyze operational performance, business process, Customer insights, and/or future needs to clarify key challenges, diagnose root cause, and recognize performance improvement opportunities.
* Understands key drivers of Customer behavior and the relationship with Marketing levers
* Evaluates marketing, advertising and promotional efforts in driving traffic and revenue for air demand.
* Serves as a trusted resource to assist Employees and other departments in understanding Marketing, driving current initiatives, and designing methodology for project/initiative delivery.
* Masters existing and new data sources and pushes for new and innovating ways to use and automate the data
* Solution oriented; positively impacts the environment of his or her direct team and Marketing department
* Works with leader to align on priorities, constructively address project work, and build personal development plans
* Identifies evolving business needs, industry trends, and advancements in the field of Marketing; drives his or her team to adapt

Must be able to meet any physical ability requirements listed on this description.

May perform other job duties as directed by Employee’s Leaders.

Qualifications

BASIC QUALIFICATIONS:

High School Diploma, GED or equivalent education required.

Must be at least 18 years of age.

Must have authorization to work in the United States as defined by the Immigration Reform Act of 1986.

EDUCATION:

* High School Diploma or GED required
* Bachelor’s Degree (Math, Economics, Statistics, Marketing, or Finance preferred) required
* Advanced Degree preferred

WORK EXPERIENCE:

* 6 years’ experience in related field (Business Analytics, Marketing Analytics, Data Science, or Finance) or, minimum 4 years’ experience with an advanced degree required
* 2 years’ experience and proficiency with SQL databases required
* 2 years’ experience with Tableau Desktop or Shiny required
* 2 years’ experience with Adobe Marketing Cloud (Reports and Analytics, Data Workspace or Ad Hoc Analysis) or Google Analytics required
* Experience with Alteryx or other data manipulation/ETL tools preferred
* Experience in customer base management, CRM, and/or customer analysis preferred
* Analytical experience within airline or travel industries preferred

SKILLS/ABILITIES/KNOWLEDGE/WORK STYLE:

Must be able to comply with Company attendance standards as described in established guidelines.

* Advanced, Excel, PowerPoint and Word skills required
* Knowledge of at least one statistical programming language (R, SQL, SAS, and/or Python) preferred
* Has strategic thinking skills, is able to drive process improvement, has ability to see the big picture
* Possesses strong mathematical, analytical, and problem solving skills
* Must possess strong abilities and interest in analyzing and extracting useful, business related information from large amounts of Customer, shopping, traffic, revenue, pricing, and schedule data
* Communicates effectively by listening intently, questioning appropriately, and articulating clearly in both written and verbal formats
* Must be comfortable with handling confidential information and excel in presenting/communicating directly to senior and executive management.
* Handles high volumes of work with ability to prioritize effectively and hit promised timelines
* Must be able to work well under pressure and perform multiple, concurrent tasks with frequent interruptions.
* Delivers quality work within a low-cost environment
* Ability to establish and maintain effective working relationships with other departments in order to influence business decisions
* Ability to demonstrate high emotional intelligence in various situations dealing with both Customers and fellow Employees
* Ability to proactively monitor future Marketing trends

OTHER QUALIFICATIONS:

Must maintain a well-groomed appearance per Company appearance standards as described in established guidelines.

Southwest Airlines is an Equal Opportunity Employer

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