B2B Sales Promotion Export MARKET DE based in Berlin
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Location: Berlin
Job type: Permanent
Aircraft type:
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Sector: Sales & Purchasing
Job Role:
B2B Sales Promotion Export (MARKET DE, based in Berlin)
Mission
Within the future integrated Brussels Airlines, Eurowings and Lufthansa Group environment, the Sales Promotion Expert is responsible for the development, co-ordination and implementation of local Sales Promotion B2B activities, with the goal to increase revenue in Market Germany within the defined sales strategy. She/he supports the implementation of central/regional B2B Sales Promotion activities, is part of the B2B Sales Promotion process Community and is acting as the interface between the regional B2B Sales Promotion unit and local sales management. She/he needs to ensure process orientation on all level as well as effectively locally drive impactful and targeted communication of LHG services & products and sales tools & programs to and with relevant B2B customers.
Tasks
* Execute the local DE B2B Sales Promotion plan
* Develop and implement local sales promotion activities to support the global/regional as well as local sales strategy and in accordance with centrally agreed Marketing strategies and guidelines
* Be the interface to SN marketing department in BRU in close cooperation with the BDM for SN in DE. Give input and guidance in regards to SN specific product, network and distribution topics
* Plan, support and implement local events, local communications in cooperation with Execute Sales DE to support B2B Sales target groups e.g. eXperts newsletter and promotions, acquisition of new eXperts participants, PPB newsletter and promotions
* Sales Products & Programs (PPM) Marketing: communication campaigns of new LHG sales products and programs to B2B customer
* Joint Sales Promotion activities with B2B customers towards joint B2C customers as part of agreement, e.g. joint mailings, events, contests, product fares…
* Monitor, evaluate and initiate customer-centric activities together with the regional B2B Sales Promotion colleagues
* Continuous monitoring and reporting of competitor B2B Sales Promotion/ Marketing actions in the market
* Regular update of the local Marketing, tracking of budget spend via online Marketing budget tool and reconciliation with SAP
* Amend and facilitate centrally/regionally provided content on local platforms and programs. Contribute to local content, provide feedback to translations on airlines specific content
* Coordinate local LHG partner (e.g. JV partners) input for central tools and platforms (e.g. PPB, eXperts, corporate newsletter, etc.)
* Procure and inventory control of B2B Marketing materials
* Review and implementation of B2B partnerships
* Continuously updating relevant Sales Promotion/Marketing databases
* Ensure constant exchange and collaborative approach with Regional Sales Promotion Manager and B2C Marketing local
* Ensure local harmonized B2B Lufthansa Group appearance
* Local PR coordination
* Steering of local agencies to produce sales collateral in accordance with regional guidelines and global decoupling agency
* Participation in other duties as assigned
Profile
Commercial education - High school certificate
Industry/Home Market Germany knowledge is required
Knowledge of Lufthansa Group/Eurowings Group product and sales organization is an asset
Required languages: fluent in German and English (spoken and written) is a must. French and Dutch is an asset
Independent and proactive approach
Attention to quality and detail
Communication skills (verbal and written)
Service / Customer orientation Team player
Entrepreneurial / commercial mindset
Analytical skills
Innovative and open to change
Structured / systematic approach/Process orientation
Strategic and conceptual thinking
Problem solving / solution oriented
Interpersonal skills
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