AnalystSenior Analyst Digital Strategy
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Location: Fort Worth, Texas
Job type: Contract/Locum
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Job Description
The Digital Strategy Analyst/Senior Analyst is responsible for developing, executing and communicating the strategic plan for our customer facing digital products, including aa.com, mobile.aa.com, mobile app and notifications. This role has a primary focus on working with internal business groups, and external vendors as required, to create a cohesive plan that results in the identification and implementation of functionality that improves the customer experience, increases online engagement and conversions, reduces costs and/or generates incremental revenue.
Key Responsibilities & Accountabilities
- Collaborate with key business unit stakeholders to understand their objectives and ensure alignment with overall digital roadmap and goals
- Effectively communicate the aa.com strategic plan to key stakeholders and leadership
- Conduct continuous competitive benchmarking and digital industry research to identify emerging technologies, trends and opportunities for innovation and optimization
- Proactively identify and balance customer and organizational needs, driving towards appropriate technology solutions
- Manage project request intake and prioritization processes, including business case evaluations and comparative benefit impacts
- Collaborate with Analytics team to develop metrics and identify testing and optimization opportunities
- Leverage website performance data insights to drive strategy evolution
- Provide project updates to leadership team and key stakeholders, coordinating and facilitating meetings as necessary
- Represent Digital Strategy function as required in cross-departmental meetings and taskforces
- Complete ad hoc projects as required
Job Qualifications
To be successful in this role, an individual must have the following skills, knowledge and/or experience:
- Undergraduate degree in relevant field and at least 2-5 years relevant web/digital/interactive marketing work experience, preferably in an e-Commerce environment; MBA preferred
- Strong business acumen coupled with a solid understanding of web technologies and functionality, prior experience driving the development of digital features/functionality is a plus
- Outstanding quantitative and qualitative analytical capabilities with an emphasis on strategic thinking and planning skills
- Ability to identify KPIs and conduct analysis to measure success of business objectives
- Strong project management skills with a demonstrated ability to effectively manage multiple projects with competing priorities, deadlines and business values
- Forward-thinking self-starter who can transition easily between independent and collaborative team structures
- Creative problem-solving skills essential
- Strong negotiation and influence skills with an ability to create consensus and achieve results
- Strong written/oral communication skills with the ability to develop and deliver clear, concise presentations
- Excellent interpersonal skills with the ability to effectively interact with people at all levels within and outside of the company
- An ability to influence others to achieve results
- Must be able to maintain a high performance level and deliver strong results while still managing to have fun
- Proficient with Microsoft Office software (e.g. Excel, Word, PowerPoint, etc.)
- Flexible and adaptable in an ever-changing environment
- Ability to travel domestic and international up to 25%
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